Ema 絵馬 are small wooden plaques on which Shinto worshippers write their prayers or wishes. The ema are then left hanging up at the shrine, where the kami (spirits or gods) receive them. They bear various pictures, often of animals or other Shinto imagery, and many have the word ”gan'i“ (願意), meaning "wish", written along the side. In ancient times people would donate horses to the shrines for good favor; over time this was transferred to a wooden plaque with a picture of a horse, and later sti

It is a custom to cleanse your hands and mouth prior to praying at Japanese temples. At the purification fountain near the shrine's entrance, take one of the ladles provided, fill it with fresh water and rinse both hands. Then transfer some water into your cupped hand, rinse your mouth and spit the water beside the fountain. You are not supposed to transfer the water directly from the ladle into your mouth or swallow the water. You will notice that quite a few visitors skip the mouth rinsing

At some temples, visitors burn incense (osenko) in large incense burners. Purchase a bundle, light them, let them burn for a few seconds and then extinguish the flame by waving your hand rather than by blowing it out. Finally, put the incense into the incense burner and fan some smoke towards yourself as the smoke is believed to have healing power.